arts coverage Archives

Feature: Should regional reviews be reviews from the regions?

Is a theatre show ever ‘locked down’ or does it develop over time as the cast dig deeper and gain more of an insight into the piece? Theatre practitioners will often tell you that a show is never finished and that it matures over time as the company become more aware of each other’s timing…

Feature: Is exclusivity really serving your customers?

Are you exclusive? Rule one of the marketing handbook suggests you should try and use a wide mix of appropriate channels to promote your product. Tailored, of course, but never relying solely on one outlet. Sound advice – in the constantly evolving world of communication, the way we communicate with our potential audiences needs to…