Feature: Time to include a £ declaration alongside the star rating?

Openness. Honesty. Transparency. It sounds like a political manifesto mantra but as the industry increasingly comes under public scrutiny for value for money how open and honest should we be? I’m not talking about dodgy deals here or financial mismanagement but wonder how honest, open and transparent our arts coverage is? There have been many…

Target Audience?

Are you aged 25 – 65? Do you go to the theatre? If so, why? A cursory glance as some marketing strategies could easily make you think that you are not the target audience for some theatres. With a huge focus on gaining a young audience and then a further focus on the senior citizen…

Naming Names

You have you actors, you have your script, the costumes and set are ready, and the props are all sorted. All systems go then for your first performance? Forgotten anything? It may seem a simple thing but what about a cast list? How will people know what your show is about and, more importantly, who…

Looking Outside The Arts

Amid all the furore over the current arts funding crisis, there has been a lot of talk of the arts embracing wider corporate business acumen. It makes sense; the arts, while historically adept at making slim budgets stretch, is not alone in facing tough business decisions. And that’s the key word – business. While it…

Taking responsibility

Who has responsibility for customer service in your organisation? If you produce your own product it may seem straightforward but, if you are a receiving venue, perhaps the boundaries are less clear. Add in ticket agencies, producers and production companies, and the situation blurs even more. Does it matter? Well in these times of increasing…