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Glen Pearce

Glen Pearce

PR

Feature: Is exclusivity really serving your customers?

Are you exclusive? Rule one of the marketing handbook suggests you should try and use a wide mix of appropriate channels to promote your product. Tailored, of course, but never relying solely on one outlet. Sound advice – in the constantly evolving world of communication, the way we communicate with our potential audiences needs to…

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Feature: Regional Arts PR – A National Obsession?

Imagine you have just opened your ‘Arts PR’ text book and you are faced with the following scenario… You are a national (and international) touring company. Your latest production has been touring for a while but has had a couple of weeks break. The spring section of your tour kicks off its first of six…

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Feature: Does your PR measure up?

Laura Brown recently published a blog on AP about the changing role of PR contacts in our fast-shifting media landscape. Laura reflects on the PR question: ‘who is your best contact?’ It has made me think about the view from the other side of the PR fence – someone who receives those press releases. In…

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